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CASE STUDY · ACTUAL WORK

Hartono Rent Car

From Red Website Scores to More Than 6,000 Monthly Users

A total rebuild of a rental-car website held back by risky SEO, poor indexing, weak content, and severe performance issues.

By Dynurha · 21 August 2026

SHORT ANSWER

Organic traffic started below 500 monthly users. The audit found risky SEO practices, poor listing coverage, quota-driven articles, and a very slow website. After rebuilding the foundation and content approach, traffic reached more than 6,000 monthly users at peak.

Outcome snapshot

<500

Monthly users before

6,000+

Monthly users at peak

>12x

Minimum growth multiple

>1,100%

Minimum increase

Starting context

Before producing more content, the first question was whether the website was technically capable of earning and retaining organic demand.

The audit showed that technical health, indexing, content quality, and user experience were hurting one another.

What I did

  1. 01

    Mapped crawling, indexing, structure, speed, and user friction.

  2. 02

    Rebuilt the website around clarity, performance, and conversion paths.

  3. 03

    Replaced quota-driven publishing with search-intent and topic-led content.

  4. 04

    Measured organic user growth and technical health instead of article volume.

What changed

At peak, the website reached more than 6,000 monthly users.

Using 500 as the conservative upper baseline, that is more than 12 times growth and more than a 1,100 percent increase.

Evidence limits

  • The baseline date, time to peak, and analytics screenshots are not public.
  • Keyword, conversion, booking, and revenue breakdowns are not available.