ARCHIVE / FIELD NOTES
Notes from the working desk.
No magic formulas. Just hypotheses, decisions, mistakes, evidence, and things I learned from the data.
CV Komodo: rebuilding a nationwide order funnel
A website and Google Business Profile became new paths to orders across Indonesia.
6 min003Actual work
Hartono Rent Car: from red scores to 6,000+ monthly users
A technical SEO, indexing, content, and performance rebuild.
7 min002Actual work
Awalan Karya: escaping the cheap-headline trap
Competitor research and rhyming copy with about Rp1,000 CPC and roughly 50 daily leads.
6 min001Simulation
Scaling a local footwear brand without sacrificing margin
A transparent model of how revenue can rise while contribution falls.
7 min