TOOL / 002

CAC × AOV × CR Simulator

Move the inputs and see how acquisition cost, revenue, and contribution react.

Monthly ad budgetRp 10.0jtCost per clickRp 2rbConversion rate2.0%Average order valueRp 300rbCOGS share40.0%

LIVE OUTPUT

CAC

Rp 100rb

ROAS

3.0x

Break-even ROAS

1.7x

Revenue

Rp 30.0jt

Orders

100

Contribution

Rp 8.0jt

Current top lever: CPC

CPC turun 10% → 11 konversi ekstra dari budget yang sama lewat optimasi targeting atau creative.

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